Our Mission Statement

The mission of the American Massage Therapy Association is to serve AMTA members while advancing the art, science and practice of massage therapy. The AMTA California chapter strives to advance the art, science and practice of massage therapy in a caring, professional and ethical manner in order to promote the health and welfare of humanity.

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AMTA California Chapter Calendar

Jul
25
Fri
Open Community Outreach Event – Annual Camp Pendleton Family Day Gator Beach Bash @ Camp Pendleton, Del Mar Beach
Jul 25 @ 9:00 am – 5:00 pm

This is an Open Community Outreach Opportunity, meaning, this event is open to all professional massage therapists.

Open Call for the Annual Camp Pendleton Gator Bash Family Day!

Friday, July 25, arrive 9am and be off Base by 5pm.

You bring your passion and your hands! The Marines will provide you with the bodies and a Gator!

AMTA CA has a long history in supporting our military through our touch. On Friday, July 25, we will have another opportunity to give back to our wonderful service men and women and their families.

This is a HUGE community event with many other organizations and service groups all come together to make this Annual Beach Bash Family Day better than the last.

We need you. Professionals, Students and your Schools are welcomed to come to the beach with your table or chair.

We will be on the beach, in a covered tent.

Dress should be comfortable, but professional and causal (i.e.: shorts, t-shirts, sports or casual wear, hats, sunglasses, tennis shoes. No bikinis, tank tops, tube tops or short shorts. If you are inappropriately dressed, you will be asked to leave.). You are still representing our profession.

Massage Therapists, if you are interested in participating, the Base will need to have:

-Your Name (as it is printed on your ID)

-Your Date of Birth

-Copy of your ID

-Contact Phone

-Email

-Copy of your Professional Liability Insurance

Send this information to Michael Roberson at HandsOnOC@aol.com before Friday, July 11.

AMTA CA has a long history in supporting our military through our touch. On Friday, July 25, we will have another opportunity to give back to our wonderful service men and women and their families.

Most of these men and women have never had a massage before and are in great need of the right touch. Many of these men and women do not have the disposable income to afford a massage. So, our gift of touch to them is most welcomed and very much appreciated.

We will be working under a tent, on platforms, laid out by our Marines, on the beach.

If you are interested in participating for a day on the beach and share your gift of touch and appreciation for the service of these men and women, contact Michael Roberson at HandsOnOC@aol.com or 949.292.9207.

I need to have your name, contact information, if you are planning to bring your table or chair or just your hands. If your school wants to participate, I need the same information.

You must be on the guest list for entry on the base. So if you think you would like to volunteer, please let Michael know as soon as possible. *Final guest list must be submitted by Friday, July 18.

You will truly have a great day of service. 9am set up and off base by 5pm.

Please share this with your colleagues, co-workers, alumni and schools. The more hands available, the more Marines and their families we are able to accommodate.

Aug
12
Tue
California Chapter Board Meeting
Aug 12 @ 7:30 pm – 9:30 pm

Meeting of the California Chapter Board, Chairs and Appointees, are held on the 2nd Tuesday of each month, at 7:30pm (pacific).

Guest are encouraged and may attend by requesting the agenda within 7 days prior to the meeting.  Requests should be sent to california@amtamassage.org.. An agenda with a link (GoToMeetings) will be sent to you.

Aug
21
Thu
National AMTA Convention
Aug 21 – Aug 23 all-day

Join us for AMTA’s 2025 National Convention in Dallas, TX! Gather with friends old and new at the massage therapy event of the year. Our National Convention is an opportunity to learn new techniques with hands-on training, hear from inspiring speakers, earn a year’s worth of CE credits, and discover the latest massage products.

Don’t miss out on your chance to network with your peers in massage therapy and reignite your passion for the profession—early-bird registration begins March 12!

Sep
9
Tue
California Chapter Board Meeting
Sep 9 @ 7:30 pm – 9:30 pm

Meeting of the California Chapter Board, Chairs and Appointees, are held on the 2nd Tuesday of each month, at 7:30pm (pacific).

Guest are encouraged and may attend by requesting the agenda within 7 days prior to the meeting.  Requests should be sent to california@amtamassage.org.. An agenda with a link (GoToMeetings) will be sent to you.

Sep
27
Sat
Save the Date: Community Outreach:MS Waves to Wine Ride, Rohnert Park/San Francisco
Sep 27 @ 9:00 am – 6:00 pm

Bike MS® Waves to Wine Ride,  Rohnert Park/San Francisco
Date and Time:
Saturday, September 27, 2025 10:00AM – 6:00PM PDT

Location Information:
SOMO Village, 1100 Valley House Drive, Rohnert Park, CA 94928

We are in need of 15 volunteers, 10 massage tables/chairs 

**Please note only AMTA members can register for this event.

Coordinator: Ana Beltrán

This century bike ride (100 miles) joins a community of riders dedicated to changing the world for people with MS one pedal stroke at a time. This ride begins at Levi’s Plaza (100 and 75 mile ride) and makes its way through the coast and hills of San Francisco to a finish at SOMO Village, Rohnert Park, all while raising funds and awareness of Multiple Sclerosis.

Only the California Chapter massage therapists will provide massages to The 100(ish) Club Riders.  These riders are aware that they will be treated to a massage at the end of their ride, for their efforts in fundraising.

These athletes are very local, primarily coming from the San Francisco Bay and surrounding areas.  This is a great opportunity to grow your practice, so please bring your business cards!

AMTA CA will also be promoting our National Massage Therapy Awareness Week® (October 19-25) and FindAMassageTherapist.org® our massage therapist locator service while working with the MS Society at this event.

What we need from you: 
Register through CVENT to be a volunteer. Arrive by 9am! to unload and set up. Bring your massage table and/or chair.  Dress comfortably, but professional.  We will be indoors with weather and temperatures change throughout the day, so dress accordingly. Remember to Bring Your Business Cards!!  We should be done and able to leave the event by 6pm.  You are welcome to stay longer to enjoy the festivities with your bracelet.

The Chapter and MS will provide bracelets, name tags, business card rack, table cleaner, hand sanitizer, disposable face cradle covers, gloves, masks (if desired or required by the event), sign in/waivers/consent to touch for the athletes, chairs, top sheets, food drink, possible T-shirts and swag bag.

Updates may be made closer to the event by the coordinators at MS. Expect a “Know Before You Go” at least a week before the event.

We look forward to you joining us for our Full-Chapter Community Outreach Event in Northern California. Your California Chapter President will be participating at this event.  Come join, network, see what other massage therapists do, build community, and change lives of those we touch.

Look for details about a Chapter Social, Meet & Greet, on Friday, 26. We would like to see you there!

**Please note only AMTA members can register for this event.

Oct
14
Tue
California Chapter Board Meeting
Oct 14 @ 7:30 pm – 9:30 pm

Meeting of the California Chapter Board, Chairs and Appointees, are held on the 2nd Tuesday of each month, at 7:30pm (pacific).

Guest are encouraged and may attend by requesting the agenda within 7 days prior to the meeting.  Requests should be sent to california@amtamassage.org.. An agenda with a link (GoToMeetings) will be sent to you.

Oct
18
Sat
Save the Date: Community Outreach: MS Bay to Bay Ride, Carlsbad/San Diego @ The Westin Carlsbad Resort
Oct 18 @ 9:00 am – 7:00 pm

Bike MS® Bay to Bay Ride – San Diego
Date and Time:
Saturday, October 18, 2025 9:00AM – 6:00PM PDT
Location Information:
The Westin Carlsbad Resort
5480 Grand Pacific Drive
Carlsbad, CA 92008

**Please note only AMTA members can register for this event.

Coordinator: Michael Roberson (President@amta-ca.org)

The American Massage Therapy Association®, California Chapter, is partnering with the National Multiple Sclerosis Society® at the Bay-to-Bay Ride in Carlsbad, San Diego on Saturday, October 18th.

This century bike ride (approximately 100 miles) starts in Irvine and travels along the Pacific Coastal Highway (PCH), through Camp Pendleton and makes its stop at the Westin Carlsbad, before concluding at Mission Bay, all to raise crucial funds and awareness for Multiple Sclerosis Society®.

As a valuable member of the California Chapter, you have a unique opportunity to provide massages to The 100(ish) Club Riders and the rest of the athletes at the end of their challenging ride. These dedicated athletes are aware that they will receive a massage as a reward for their fundraising efforts.

This event draws participants primarily from Orange and San Diego Counties, making it an excellent chance to connect with local individuals and potentially grow your practice. Please be sure to bring your business cards!

In addition to supporting the MS Society, AMTA CA will also be promoting National Massage Therapy Awareness Week® (October 19-25) and FindAMassageTherapist.org® throughout the event.

The MS Society is also generously supporting our Chapter by recognizing us as a sponsor and promoting our FindAMassageTherapist.org® on their event materials, both electronic and printed.

Here’s how you can get involved:

Register through CVENT to be a volunteer. Arrive by 9am! to unload and set up. Bring your massage table and/or chair. Dress is comfortable, but professional. We will be indoors with AC. It could be cool, so dress accordingly. Remember to Bring Your Business Cards!! We should be done and able to leave the event by 6pm. You are welcome to stay longer to enjoy the festivities with your bracelet.

The Chapter and MS will provide bracelets, name tags, business card rack, table cleaner, hand sanitizer, disposable face cradle covers, gloves, masks (if desired or required by the event), sign in/waivers/consent to touch for the athletes, chairs, food drink, possible T-shirts and swag bags.

This is a great event for you, our members to connect and network with your colleagues.  Students, this is an opportunity to put your skills to work and see what other skills you may want to learn from your colleagues.  This is an event to build COMMUNITY within our association while promoting Massage Is HealthCare and the benefits of massage to these athletes who are raising awareness about and for Multiple Sclerosis.

Please note that updates will be provided closer to the event by the coordinators at the MS Society. You can expect to receive a “Know Before You Go” email at least one week prior to October 18th.

Michael Roberson will be your on-site contact. If you have any questions before the event, please do not hesitate to contact Michael at President@amta-ca.org or by phone at (949) 292-9207.

We are truly looking forward to your participation in this Full-Chapter Community Outreach Event!

Oct
19
Sun
AMTA’s Annual National Massage Therapy Awareness Week® (NMTAW)
Oct 19 – Oct 25 all-day

AMTA’s Annual National Massage Therapy Awareness Week® (NMTAW) will take place October 19-25, 2025. This is a dedicated week for massage therapists across the U.S. to promote the health benefits of massage therapy and their practices. Here are three easy ways to celebrate, while sharing massage benefits with your clients and community.

3 Ways to Celebrate NMTAW

1. Educate The Public

Take this opportunity to help educate your community on the many health benefits of massage therapy. Distribute research and information on massage at your practice and share with doctors’ offices, health clubs, and other locations focusing on health and wellness. You can access free massage education materials on AMTA’s website to help you get started.

LEARN MORE ABOUT THE HEALTH BENEFITS OF MASSAGE.

2. Leverage Your Digital Presence

National Massage Therapy Awareness Week can be an optimal time to boost your digital presence with your clients and community. Share articles and facts on the health benefits of massage therapy on your website, social media pages, or via an e-newsletter. Or, encourage clients to book a massage by offering special promotions online.

Get helpful social media tips as you prepare for NMTAW. And, make sure you’re following AMTA on Facebook and Instagram for great content to share with your clients.

3. Update Your Profile On AMTA’s Find a Massage Therapist® Locator Service

Make sure your profile on AMTA’s Find a Massage Therapist national locator service is up-to-date. Or if you don’t have a profile, now may be the perfect time to activate one. An effective profile can broaden your reach, build your brand, and educate current and future massage clients about your practice. You can even take it a step further and tell a colleague about the benefits of creating a listing.

More Social Media and Marketing Tips

  • Tell your clients how massage therapy can help various health conditions. Access AMTA articles on topics such as stress, headaches and cancer, and share article links on your social media pages.
  • Join civic and charitable organizations such as a Chamber of Commerce, a historical society, PTA or groups dedicated to business or community improvement.
    More community-based marketing tips
  • Find basics on everything from business cards, direct mail, newsletters, newspaper advertising and gift certificates, to participation in volunteer events and public speaking engagements.
    Marketing 101 for Massage Therapists
  • Digital marketing is promoting your massage therapy brand, reaching and engaging your massage clients, and growing your revenue through multiple digital channels.
    Digital Marketing Tools

Send Us Your Stories

Remember to send photos and updates from your awareness activity for consideration in AMTA publications and social media.

Nov
11
Tue
California Chapter Board Meeting
Nov 11 @ 7:30 pm – 9:30 pm

Meeting of the California Chapter Board, Chairs and Appointees, are held on the 2nd Tuesday of each month, at 7:30pm (pacific).

Guest are encouraged and may attend by requesting the agenda within 7 days prior to the meeting.  Requests should be sent to california@amtamassage.org.. An agenda with a link (GoToMeetings) will be sent to you.

Dec
9
Tue
California Chapter Board Meeting
Dec 9 @ 7:30 pm – 9:30 pm

Meeting of the California Chapter Board, Chairs and Appointees, are held on the 2nd Tuesday of each month, at 7:30pm (pacific).

Guest are encouraged and may attend by requesting the agenda within 7 days prior to the meeting.  Requests should be sent to california@amtamassage.org.. An agenda with a link (GoToMeetings) will be sent to you.