Our Mission Statement

The mission of the American Massage Therapy Association is to serve AMTA members while advancing the art, science and practice of massage therapy. The AMTA California chapter strives to advance the art, science and practice of massage therapy in a caring, professional and ethical manner in order to promote the health and welfare of humanity.

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AMTA California Chapter Calendar

Oct
17
Thu
Beyond Boomerang Marketing: Gift Certificate Gold – Making the Most of the Holiday Season
Oct 17 @ 6:00 pm – 8:00 pm

Session Description
CE: 2.0

Gift certificates are more than just a nice option for clients to purchase and give away. They are also a powerful tool to attract new clients, increase profitability, introduce new services or packages, and sell more retail. This class will provide fun ideas to use gift certificates to grow your business and help make the upcoming gift giving season your best yet.

Speaker:
Felicia Brown

Training Session Cost:
AMTA Member: $25
Non-Member: $35

Date and Time:
Thursday, October 17th

Location:
Distance Learning (Online)

 

Oct
19
Sat
Bike MS® Bay to Bay Ride – San Diego @ Sheraton Carlsbad Resort
Oct 19 @ 10:00 am – 6:00 pm

Bike MS® Bay to Bay Ride – San Diego
Date and Time:
Saturday, October 19, 2024 10:00AM – 6:00PM PDT
Location Information:
Sheraton Carlsbad Resort
5480 Grand Pacific Drive
Carlsbad, CA 92008

**Please note only AMTA members can register for this event.

Coordinator: Michael Roberson (President@amta-ca.org)

The American Massage Therapy Association®, California Chapter has teamed up with the National Multiple Sclerosis Society® at the Bay-to-Bay Ride, Carlsbad, San Diego on October 19.

This century bike ride (100 miles) begins in Irvine and makes its way through Camp Pendleton and the Coastal Highway while raising funds and awareness of Multiple Sclerosis.

Only the California Chapter massage therapists will provide massages to The 100(ish) Club Riders. These riders are aware that they will be treated to a massage at the end of their ride, for their efforts in fundraising.

These athletes are very local, primarily coming from Orange and San Diego County. This is a great opportunity to grow your practice, so please bring your business cards! Historically, tips from the riders have been very generous!

AMTA CA will also be promoting our National Massage Therapy Awareness Week® (October 20-26) and FindAMassageTherapist.org® while working with the MS Society at this event.

What we need from you:
Register through CVENT to be a volunteer. Arrive by 9am! to unload and set up. Bring your massage table and/or chair. Dress is comfortable, but professional. We will be indoors with AC. It could be cool, so dress accordingly. Remember to Bring Your Business Cards!! We should be done and able to leave the event by 4pm. You are welcome to stay longer to enjoy the festivities with your bracelet.

The Chapter and MS will provide bracelets, name tags, business card rack, table cleaner, hand sanitizer, disposable face cradle covers, gloves, masks (if desired or required by the event), sign in/waivers/consent to touch for the athletes, chairs, food drink, possible possible T-shirts and swag bags.

Updates may be made closer to the event by the coordinators at MS. Expect a “Know Before You Go” at least a week before the event.

Michael Roberson will be your contact on site. If you have questions, please contact Michael at President@amta-ca.org or (949) 292-9207. We look forward to you joining us for our Full-Chapter Community Outreach Event.

Oct
20
Sun
National Massage Therapy Awareness Week
Oct 20 – Oct 26 all-day

Promote the massage profession and your practice during AMTA’s Annual National Massage Therapy Awareness Week in October.

AMTA’s Annual National Massage Therapy Awareness Week® (NMTAW) will take place October 20-26, 2024. This is a dedicated week for massage therapists across the U.S. to promote the health benefits of massage therapy and their practices. Here are three easy ways to celebrate, while sharing massage benefits with your clients and community.

 

3 Ways to Celebrate NMTAW 

 

1. Educate The Public

Take this opportunity to help educate your community on the many health benefits of massage therapy. Distribute research and information on massage at your practice and share with doctors’ offices, health clubs, and other locations focusing on health and wellness. You can access free massage education materials on AMTA’s website to help you get started.

2. Leverage Your Digital Presence

National Massage Therapy Awareness Week can be an optimal time to boost your digital presence with your clients and community. Share articles and facts on the health benefits of massage therapy on your website, social media pages, or via an e-newsletter. Or, encourage clients to book a massage by offering special promotions online.

Get helpful social media tips as you prepare for NMTAW. And, make sure you’re following AMTA on Facebook and Instagram for great content to share with your clients.

3. Update Your Profile On AMTA’s Find a Massage Therapist® Locator Service

Make sure your profile on AMTA’s Find a Massage Therapist national locator service is up-to-date. Or if you don’t have a profile, now may be the perfect time to activate one. An effective profile can broaden your reach, build your brand, and educate current and future massage clients about your practice. You can even take it a step further and tell a colleague about the benefits of creating a listing.

 

Oct
26
Sat
Fascia to Function: Instrumented Soft Tissue Mobilization @ National Holistic Institute - Ontario Campus
Oct 26 @ 9:00 am – Oct 27 @ 6:00 pm

Session Description
Earn 16 CE

Our “touch” can never be replaced, although there are other Instruments and techniques that broaden our sensitivities without causing pain or bruising. This 2 Day 16 hour Certification Workshop will extend the life of your hands, your career, prevent overuse injury and grow your client base. Join our practical “hands on” workshop and learn which features, bevels, angles of application meet your client’s needs while releasing collagenous scar tissue in multiple planes of motion.

Instructor: Gary Lang

Training Session Cost

Early Bird Pricing – 
AMTA Members: $180
Non-Members: $230

Regular Price – 
AMTA Members: $220
Non-Members: $270

Date and Time
Saturday, October 26, 2024
Sunday, October 27, 2024
9:00 AM – 6:00 PM with a 1hr lunch break

Location
National Holistic Institute – Ontario Campus
2930 Inland Empire Blvd, #112
Ontario, CA 91764

What to Bring
Please bring 2 sets of sheets and hand towels. Dress in shorts/tank tops/sports bra for ease of access for table work.

Nov
9
Sat
Muscle-Specific Deep Tissue Techniques @ Pro To Col Sport Systems
Nov 9 @ 9:00 am – Nov 10 @ 6:00 pm

This event contains two sessions. One on each day.

Session 1: Muscle-Specific Deep Tissue Techniques for the Posterior, Lateral & Anterior Leg – 11/09/2024

Earn 8.0 CE

In this class, you will learn specific, potent, and effective Deep Tissue techniques to release the muscles and fascia of the hips, legs, and feet. Some of the specific muscle groups you will work with include the deep calf flexors (tibialis posterior, flexor hallucis, flexor digitorum), the anterior compartment (tibialis anterior and extensor digitorum), the quadriceps group, the tensor fascia latae and IT tract, the gluteals, the deep lateral rotators, hamstrings, and adductors.

Session 2: Muscle-Specific Deep Tissue Techniques for the Posterior, Lateral & Anterior Neck – 11/10/2024

Earn 8.0 CE

In the morning you will learn specific techniques for releasing the cervical posterior paraspinal muscles (longissimus, semispinalis capitis, multifidus), suboccipital triangle, levator scapula (especially the cervical attachments), facet joints, splenius capitis and cervicis, posterior, middle, and anteriorscalenes, SCM, and masseter. In the afternoon we will focus on deep muscle-specific techniques for the anterior neck. Many people learned in massage school to avoid this area, but it  responds safely and well to skilled touch.

Instructor: Brian Utting

Training Session Cost

  • Early Bird Pricing – AMTA Member: Ends November 2, 2024
    • 1 Workshop – $140
    • Both Workshops – $210
  • Early Bird Pricing – Non-Member: Ends November 2, 2024
    • 1 Workshop – $200
    • Both Workshops – $275
  • Regular Pricing – AMTA Member
    • 1 Workshop – $180
    • Both Workshops – $230
  • Regular Pricing – Non-Member
    • 1 Workshop – $250
    • Both Workshops – $300

Date and Time

Saturday, November 9, 2024

Sunday, November 10, 2024

Location

Pro To Col Sport Systems

4011 Avati Drive

San Diego, CA 92117

 

Nov
13
Wed
Small Business Marketing: Your Guide to Online Marketing Success!
Nov 13 @ 4:00 pm – 5:00 pm

Session Description
Personal Enrichment Webinar

Elevate your small business in the digital realm with this webinar focused on navigating the intricacies of online marketing success. In this session, I’ll guide you through the essential steps of reviewing your current strategies, helping you discern what works and what needs improvement. Following this, we’ll give you tools for developing a tailored and actionable plan aligning with your business goals. We’ll wrap up with a look into key focus areas, empowering you to execute well-defined strategies for a robust online presence. Our emphasis on continuous review ensures your adaptability in the ever-evolving digital landscape.

Speaker:
Tracey Lee Davis

Training Session Cost:
AMTA Member: $10
Non-Member: $25

Date and Time:
Wednesday, November 13th

Location:
Distance Learning (Online)