Thank you for attending the 2023 Annual California Massage & Bodywork Educational Conference!
We had a wonderful 2 full days of learning, networking and opportunities for both business and personal enrichment!

We look forward to seeing everyone at next year’s conference!

Watch your email for the Save the Date!

Thank You to Our Sponsors!

Interested in Presenting for the California Chapter?

Submit a proposal to be considered as a speaker at future events. To be considered, CLICK HERE to fill out a Google Form with your presentation information.

Our Mission Statement

The mission of the American Massage Therapy Association is to serve AMTA members while advancing the art, science and practice of massage therapy. The AMTA California chapter strives to advance the art, science and practice of massage therapy in a caring, professional and ethical manner in order to promote the health and welfare of humanity.

Looking for an AMTA Massage Therapist?

Find a massage therapist near you! Click Here.

AMTA California Chapter Calendar

Adaptable Polarity – Axial Skeleton @ National Holistic Institute - Studio City Campus
Oct 7 @ 8:30 am – Oct 8 @ 5:30 pm

Adaptable Polarity – Axial Skeleton
Evolving from traditional Craniosacral Therapy and Touch for Health techniques, Adaptable Polarity- Axial Skeleton imparts basic knowledge of the human cranium, spine and nervous system for all licensed therapists to integrate into their practice. It is a dynamic system of touch, assessment,
awareness, and testing to work with the structure and flow of the human body. Palpate, assess, and balance the human cranium, recognizing cranial sutures, bones, and connections to the entire body.  Work gently and deeply by developing neutral palpation.

Early Bird Pricing requires registration by Saturday, September 23rd

Members : $180
Non-Members: $230

Regular Pricing registration runs from Sunday, September 24th through Thursday, October 5th.
Members: $220
Non-Members: $270

Last-Minute Registration: This is for Friday, October 6th until first part of class on Saturday, October 7th.
Members: $260
Non-Members: $300

Additional Information
Students will be fully clothed for hands-on work. No sheets or lotion required. Tables will be provided by the NHI campus. Class handouts will be provided a few days prior to the course digitally and students can print them if they want.

Refunds: If you cancel your participation 7 + days prior to the workshop, you will receive a full refund (minus any credit card and/or processing fees). If you cancel within 6 -3 days of the workshop, you will be given a credit for the next Chapter workshop. Cancelling the day prior or same day Cancellations/No Shows will not be refunded or credited for future workshops.

Bike MS® Bay to Bay Ride – San Diego @ Sheraton Carlsbad Resort
Oct 14 @ 9:00 am – 4:00 pm

You Must Register to Attend This Event. For additional details, please contact the coordinator.

Bike MS® Bay to Bay Ride – San Diego
Only AMTA Members Can Register 

The American Massage Therapy Association®, California Chapter has teamed up with the National Multiple Sclerosis Society® at the Bay-to-Bay Ride, Carlsbad, San Diego on October 14.

This century bike ride (100 miles) begins in Irvine and makes its way through Camp Pendleton and the Coastal Highway while raising funds and awareness of Multiple Sclerosis.

Only the California Chapter massage therapists will provide massages to The 100(ish) Club Riders.  These riders are aware that they will be treated to a massage at the end of their ride, for their efforts in fundraising.

These athletes are very local, primarily coming from Orange and San Diego County.  This is a great opportunity to grow your practice, so please bring your business cards!  Historically, tips from the riders have been very generous!

AMTA CA will also be promoting our National Massage Therapy Awareness Week® (October 22-28) and® while working with the MS Society at this event.

What do we need from you:  Register through CVENT to be a volunteer. Arrive by 9am! to unload and set up. Bring your massage table and/or chair.  Dress is comfortable, but professional.  We will be indoors with AC.  It could be cool, so dress accordingly. Remember to Bring Your Business Cards!!  We should be done and able to leave the event by 4pm.  You are welcome to stay longer to enjoy the festivities with your bracelet.

The Chapter and MS will provide bracelets, name tags, business card rack, table cleaner, hand sanitizer, disposable face cradle covers, gloves, masks (if desired or required by the event), sign in/waivers/consent to touch for the athletes, chairs, food drink, possible possible T-shirts and swag bags.

Michael Roberson will be your contact on site. If you have questions, please contact Michael at or 949.292.9207. We look forward to you joining us for our Full-Chapter Community Outreach Event.

Date and Time
Saturday, October 14, 2023
9:00AM – 4:00PM PDT

Location Information
Sheraton Carlsbad Resort
5480 Grand Pacific Drive
Carlsbad, CA 92008

National Massage Therapy Awareness Week
Oct 22 – Oct 28 all-day

AMTA’s Annual National Massage Therapy Awareness Week® (NMTAW) will take place October 22-28, 2023. This is a dedicated week for AMTA members across the U.S. to promote the health benefits of massage therapy and their practices. Here are three easy ways to celebrate, while sharing massage benefits with your clients and community.

3 Ways to Celebrate NMTAW 

  1. Educate The Public

Take this opportunity to help educate your community on the many health benefits of massage therapy. Distribute research and information on massage at your practice and share with doctors’ offices, health clubs, and other locations focusing on health and wellness. You can access free massage education materials on AMTA’s website to help you get started.


  1. Leverage Your Digital Presence

National Massage Therapy Awareness Week can be an optimal time to boost your digital presence with your clients and community. Share articles and facts on the health benefits of massage therapy on your website, social media pages, or via an e-newsletter. Or, encourage clients to book a massage by offering special promotions online.

Get helpful social media tips as you prepare for NMTAW. And, make sure you’re following AMTA on Facebook and Instagram for great content to share with your clients.

  1. Update Your Profile On AMTA’s Find a Massage Therapist® Locator Service

Make sure your profile on AMTA’s Find a Massage Therapist national locator service is up-to-date. Or if you don’t have a profile, now may be the perfect time to activate one. An effective profile can broaden your reach, build your brand, and educate current and future massage clients about your practice. You can even take it a step further and tell a colleague about the benefits of creating a listing.

More Social Media and Marketing Tips

  • Tell your clients how massage therapy can help various health conditions. Access AMTA articles on topics such as stress, headaches and cancer, and share article links on your social media pages.
  • Join civic and charitable organizations such as a Chamber of Commerce, a historical society, PTA or groups dedicated to business or community improvement.
    More community-based marketing tips
  • Find basics on everything from business cards, direct mail, newsletters, newspaper advertising and gift certificates, to participation in volunteer events and public speaking engagements.
    Marketing 101 for Massage Therapists
  • Digital marketing is promoting your massage therapy brand, reaching and engaging your massage clients, and growing your revenue through multiple digital channels.
    Digital Marketing Tools

Send Us Your Stories

Remember to send photos and updates from your awareness activity for consideration in AMTA publications and social media.

Additional Resources

How Massage Therapy Works @ National Holistic Institute - Emeryville Campus
Nov 18 @ 8:30 am – Nov 19 @ 5:30 pm

How Massage Therapy Works
This course is designed to help manual therapists gain a greater understanding into the most up-to-date research around fascia, pain, touch stimulus and how these concepts interact with the brain. Through this interaction we delve into the idea of neuroplasticity and how it is that we, as manual therapists can take advantage of this connection to help reeducate the body’s movement and pain patterns.

Early Bird Pricing requires registration by Sunday, October 1st
Members : $180
Non-Members: $230

Regular Pricing registration starts on  Monday, October 2nd through Thursday, November 16th.
Members: $220
Non-Members: $270

Last-Minute Registration: This is for Friday, November 17th until the first part of class on Saturday, November 18th.
Members: $260
Non-Members: $300

Additional Information to share with Registrants
Students should plan on bringing a couple sets of sheets and comfortable clothing that is flexible to work in such as sports bras and stretchy shorts. NHI Emeryville campus will have massage tables for our use.

Per Troy the instructor, “A notepad and pencil will be invaluable as there’s a lot of science in my class that people will want to take notes of. I believe I have 11 pages of research references with over 170 research papers that people will likely want to delve into on their own, hopefully.”  Course handouts to be emailed several days beforehand. If a printed handout is preferred, please print a copy. Printed copies are not provided.


Refunds: If you cancel your participation 7 + days prior to the workshop, you will receive a full refund (minus any credit card and/or processing fees). If you cancel within 6 -3 days of the workshop, you will be given a credit for the next Chapter workshop. Cancelling the day prior or same day Cancellations/No Shows will not be refunded or credited for future workshops.

  • Cupping CE Series

    Posted:Friday, September 22, 2023

    By Paul Kohlmeier | 2 CE Credits

    In this new advanced course, explore how to take an evidence-informed approach to cupping […]

  • Massage CE for Pain Relief

    Posted:Wednesday, September 13, 2023

    Chronic pain is a significant problem in the U.S., affecting more people than diabetes, heart disease and cancer combined. With […]

  • Bike MS

    Posted:Tuesday, August 8, 2023

    This was the first of 3 rides AMTA CA will be participating at; the second will be the Waves to […]

  • Jordan Terry

    Posted:Wednesday, August 2, 2023

    Human Helper, Movement Detective, Body Listener and eternal Student & Teacher. Now offering Bodywork in the Santa Cruz, California area. […]